Articles

Facebook Marketing

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You Might Be Doing It Wrong Good news / bad news: if your company is marketing with Facebook, you might be doing it wrong. That’s the bad news. The good news? You just need to implement the right strategy to be successful.  Implementing the right…

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Ads During COVID-19

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Pausing ads for a few weeks may be the right thing for you to do. But let’s discuss two, cost-effective alternatives that might keep the phone ringing. As always, please reach out to me with any questions you have. We will get through this, and…

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Making the Phone Ring: Water Damage Leads

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You need the phone to ring. You need consistent water damage leads in order to keep your sales pipeline flowing. This is a given. But how are you making your phone ring? And how are you generating water damage leads? Every day my phone rings with…

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Answering Emergency Calls

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I’ve written and re-written scripts for call centers over the years (both restoration call centers w/ 1000+ calls per month and “normal”, sales/service call centers). Usually, these scripts were bound by what information was needed to feed into a CRM (understandable). Under these circumstances, initial…

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Breaking: Changes to Water Damage Advertising

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Google recently announced all ads on the right-hand side of a Google search page (known as sidebar ads) have been removed. The removal of these sidebar ads reduces the total number of ads you’ll see on a Google search page from 11 to 7. This…

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The Death of the Preferred Vendor Program

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Several years ago I entered the restoration industry. Having come from the insurance world, I was surprised at how different things look from the contractor’s perspective. Agents don’t build the relationships that they used to with insureds. Insureds lack understanding of the loss process and…

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